Staying in contact with your prospects and giving them reasons to return to your website and visit your community are critical to making a sale. Builder Plus provides you and your prospects with a number of communications options to keep a dialog going.
Marketing for Home Builders
Netfinity, Inc. has teamed up with some of the most awarded ad agencies in the industry which have decades of experience and talent when it comes to marketing new homes and home builders. Our teams have worked seamlessly to integrate home builders brand, community branding and more. Learn more about Marketing Home Builders.
Sales Center Log-in
and Kiosk Access
Once a home shopper registers online or visits your Sales Center or Model Homes and registers in person, they are permanently entered into your database. For their convenience, they only need to log in with their name and password when they make repeat visits to your communities. For the builder, the system provides centralized data collection, analysis, and tracking that is instrumental to your marketing strategies. Also learn about our: 3D Renderings and Floor plans
Lead Management
System
Using Customer Response Management (CRM) tools, BuilderPlus has a powerful Lead Management System (LMS) that will help you manage leads generated from your website, sales centers and kiosks. The system allows you to view registered users, develop reports about potential buyers and create custom lists based on specific criteria. Do you want to create a list of registered home shoppers who are interested in a $400,000-$500,000 home of at least 2,500 square feet in Southern California? The LMS is the perfect tool for creating targeted marketing campaigns via e-mail, telephone or mailings, giving your organization the ability to manage all correspondence and contact with potential buyers and realtors. And through the LMS, customers will tell you how they prefer to be contacted.
ePostcards
When home shoppers find a floor plan or a photo they like, they often like to share the information with a family member or friend. ePostcards provides a system allowing guests to email a postcard image. BuilderPlus sends the image and the name of the person sending the information. This is a great way to generate more traffic to your website, as well as increase user retention.
Eletters - Email Marketing Campaigns
Sending eletters has become a standard practice to many in the new homes field - but how effective are they? Do you waste time going back and forth to get it just right when you just want to get your message out there? Contact Netfinity, our expert staff has cutting edge concepts for eletter marketing - from Time to Live (TTL) campaigns developed first by Netfinity, to Series and Zero day eletter marketing - Netfinity will help you capitalize on all of your leads!
FAQs
Over years of developing and designing websites and software for the residential marketplace, we know how often things change. A simple ‘Frequently Asked Questions’ page can save your customers time and frustration doing research about your homes and communities. And save your staff hours on the telephone! Your guests will be empowered and grateful when they can find the answers they are seeking directly from your website. Through our Content Manager, you can change your questions and answers at any time.
Latest News
Everyone likes to know the latest news regarding home design, product offerings, new phase releases, community events, and more. You can use a colorful “What’s New” button on your Home Page or a link to a Press Release section to keep home shoppers interested in returning to your site for breaking news and up-to-date information. BuilderPlus allows you to provide date-stamped news articles, press releases, photos, PDFs, and multi-media files (videos, audios and flash) and change the content as often as you wish.
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